UGC Creators in India: What User-Generated Content Is Worth to Your Brand

User-generated content (UGC) is content made by a creator that a brand can reuse in its own ads, website, or social pages — as opposed to content only published on the creator's own account.

Why UGC often outperforms studio content

UGC tends to look native to the platform it's shown on, which typically improves ad performance compared to polished studio content that reads as an obvious advertisement.

Commissioning UGC through a structured campaign

• Specify in the brief that the content is for brand usage, not just the creator's own page
• Agree on usage rights and duration upfront
• Use a dedicated UGC Creation campaign type to set expectations clearly